Wellvo needed more than a logo, it needed trust. Building this Nigerian telemedicine and medication delivery startup's brand identity meant addressing a market where counterfeit drugs and pharmacy verification are life-or-death concerns. I developed the entire brand system from strategy through execution, and concluded it with a promotional video, positioning Wellvo as a healthcare partner rather than just another delivery platform, with a visual identity that balances medical credibility and human warmth through all the brand assets.
Client:
Wellvo
My Role:
Brand and Motion Designer
Year:
2025
Service Provided:
Brand Strategy, Brand Design, Motion Design
The launch video takes viewers from healthcare anxiety to trusted relief, capturing authentic Nigerian contexts through culturally specific details. Working solo with AI-generated footage, creating motion graphics in After Effects, designing assets in Illustrator, Photoshop & Figma, adding a strategic color grading that shifts from dark struggle tones to cool-vibrant gradients, I delivered a complete brand system; from positioning strategy through final launch assets.
