Young Nigerians need a place to decompress, not just drink. Chilley Bar's brand identity positions it as that third space, not home, not work, just somewhere you can actually relax after dealing with Lagos. I built the complete visual system around this concept: vintage bar aesthetics meet contemporary Nigerian youth culture, creating something that feels established but speaks your language.
Client:
Personal Project
My Role:
Brand Design
Year:
2022
Service Provided:
Brand Design, Copywriting
The brand speaks like a Nigerian Millenial; from logo to menus to social content, everything connects with the "I just need to sit down and exist for a minute" feeling that makes people choose this spot. Self-generated concept proving hospitality branding works when it understands the actual lives people are escaping from.
